When you send emails, you want to email list know that your intended recipients will receive them, right? Therefore, the term "Deliverability" needs to be important to you. Highly deliverable means that the email has arrived at the destination. But how do they do that? One method is email authentication. Three members of the active campaign's deliverability team (hanna fray, patrick cappy, and david carriger) led a webinar talk on how email authentication can help improve email delivery rates. Sample 21 take a look at the webinar above or read the summary below to learn everything you need to know about email verification.
What is email authentication? Email authentication is the verification of whether a message is legitimate or illegal. When sending an email, the mailbox provider (gmail, outlook, aol, yahoo, etc.) may say that the message is a legitimate email sent by the owner of the email list domain name or email address, or a forgery sent by a spammer or fisher. You need to identify if it's an email. This includes email sent from esps such as active campaign. There are three established methods for email authentication used to verify the sender's identity.
Domain keys identified mail (dkim) sender policy email list framework (spf) domain-based message authentication, reporting, and compliance (dmarc) dkim (domainkey id id mail) dkim is a signature that the sender can apply to an email message. "It's basically a signature like signing a name on a check. Apply it to an email message, where when the message is sent and reaches the recipient, where the recipient sees and where. You can be able to see what you see. This message comes from. When they look at the dkim signature of your brand domain, they say, "Ok, this matches, they pass through. Let's do it, "Says patrick. This signature makes it clear that what is called the sender of the message is actually the sender of the message. You can use any domain as your signature.