Forum Posts

Md Mostakim Hossain
Jul 16, 2022
In Fashion Forum
So let's say for a certain keyword, your competitor's page ranks #1 and your page ranks #2. Both of your pages match the query and neither page has a link advantage. What's the easiest way to start outperforming your competition? Is it to create more links to this content? Is it to extend your content by 100 words? No. What you need to do is get more people to click on your result. If you start getting more clicks than your competitor, Google will take notice and start thinking that your page may actually be the top result for people as more people click on it and engage with it. Advertising Continue reading below I believe the future of SEO is to achieve SERP supremacy through higher than expected organic. EAT the competition with engagement metrics Google rates page quality by looking at three key elements: expertise, authority, image masking service and trustworthiness. Google therefore looks at the context of your entire website, not just individual pages. This is why CTR is a key measurement of engagement. This data can help demonstrate to Google that your page and site is an expert and trusted authority that users click on. Google has gathered tons of engagement data about your site (and your competitors), taking into account various factors (eg SERP position, device type, location and time of day) . Higher engagement metrics correlate with higher interest/relevance, so you should strive for higher than expected engagement metrics. But CTR is just one measure of engagement. Google also looks at user behavior after they arrive on your site to determine if they have been successful. If people click through to your site, but quickly bounce back to the SERP, that's a huge signal that your page didn't answer the searcher's question or solve their need. Let's say you work on a travel and hospitality industry site. Most of your visitors spend around 11-30 seconds on your site and see most people only see one page before leaving. But the majority of users on a similar competing website spend 31 to 60 seconds and view two to three pages per session. So once you get those clicks, you must have high task completion rates. Think of it as a form of conversion optimization, where your conversions are engagement metrics. Higher task completion rates will be a key signal to Google and help establish your expertise, authority, and trust.
Your Visitors Spend Around Image Masking Service content media
0
0
1
 

Md Mostakim Hossain

More actions